Personalized outbound for private equity,
drafted in minutes, not hours.
Configure a template, drop in a list of companies, and Waterfall drafts every email for you. You review, edit, and send.
From template to ready-to-send, in four steps.
One workflow, no copy-pasting between tools.
Start from a template, or write your own.
A rich-text editor for outbound emails with inline variables. Begin from a starter playbook, or build your own once and reuse it across the team.
Different variables, different sources.
Set values directly in the template, fill them at run time, pull them from a column in your CSV, or let AI derive them from a company's website. Mix and match per variable.
Configure each run, exactly.
Map your CSV columns to variables, choose what to enrich, and set the tone. Waterfall drafts each email; you review, edit anything that needs a touch, and hit send.
Twenty personalized emails, in the time it took to write three.
For each row, Waterfall pulls from the company's website and other context to personalize the draft against your variables and objective. You review the batch in one place.
Sits next to the systems you already use.
- Outlook
- Gmail
- Salesforce
- DealCloud
- Affinity
One voice, across the firm.
Most associates start with their own templates. When the firm wants consistency, share one across the team so every email goes out with the same tone, structure, and standards.
Built by, and for, PE professionals.
Our team brings experience from leading funds. Waterfall is the tool we wished we had as associates running outbound at scale.
Stop writing the same email twenty times.